Search engine optimization (also known as seo) is built up of different elements which create a whole. At each stage there are possibilities to use ethical or unethical techniques to optimize a web site and get it higher up the search engine results, but who makes the decision of what is ethical and what is unethical? Why are any means at all regarded as unethical? Is it not just good business sense to use any means offered to get the necessary result?
The purposes behind optimizing a web page are
• To aid users in locatingweb page opportunity of getting relevant business
• To give credibility to search engine tools
If a web page is optimized only to attain good search engine positioning, then two of the Online Jobs regarding search engine optimization may not have succeeded ie aiding users and giving credibility to search engine tools.
In the early days of search engines, optimization was done using this technique and it left users frustrated because the results they got bore no likeness to their initial search. They would stop using that specific search engine tool, which meant that the Internet Business was not working as successfully as it could.
In order to secure the Internet Business, search engine companies, such as Google, decided to implement some directions on how to optimize sites ethically. This is means whereby all three purposes mentioned above are covered equally.
The more mature search engine tools now have filters in place to weed out those sites which are placed high in the results, but via unethical techniques. Unethical techniques could be such things as having inappropriate links to the web page – links which bear no likeness to the actual web page they link from and can confuse the searcher, or it could be stuffing key words into the page source, even when those key words are not applicable to the web page they are supporting.
If search engine companies find that a web page is falling foul of these means, then they can actually prevent this site from appearing on their search results at all, and once standing is lost by a firm, it is very difficult for them to regain it.
Many of the search engine optimizers, who are undertaking these Online Jobs, Work From Home and are self employed, hoping to make the best possible career for themselves. They will in most cases not consciously use unethical means, it may just be that they have not fully grasped the concepts behind good search engine optimization. Because they Work From Home, they may not be in communication with other search engine optimizers who would be able to aid them in optimizing sites in a more ethical manner and so they continue to make the same mistakes.
By keeping the purposes mentioned above in their mind at all times, most search engine optimization consultants would automatically be creating ethical search engine optimization means. If a web page is useful to the searcher, gives good appropriate placement to the firm and improves integrity in the search engine tool equally, then it has been optimized ethically.
