In 1945, Nitto Tires was originally started in Japan by the name Toyo Tire & Rubber Company. The US operation started in 1966. Nitto Tires was incorporated in 1999 in US. It is the largest tire company in the world.
The CEO of Nitto Tire launched the Vision “15″ plan for the road ahead till 2015. It happens to be the 70th anniversary for the company since its inception in Japan. Vision “15″ sets the company’s ambition for the way forward to 2015. Nitto is a “Distinctive Value Creating Company”. The actions that will drive the value for the company is stabilize, protect, deliver, improve and win.
‘Driven to Perform’ is the current brand statement of the company and all its subsidiaries under the unified brand logo. This company being operational across more than 100 countries is keen to raise the executive standards and maintaining a high level of transparency amongst the higher management.
Nitto is considered the best in the category of high performance radials. It specializes in the designing and manufacture of high performance racing radials. It has excellent cornering and handling. Durability is ensured due to tread life for high performance. Due to crisp handling and rugged like durability they surpass expectations. They are meant for both racetrack and freeways. It is a matter of great satisfaction that it is preferred by the most indiscriminating drivers. Safety level of these tires is of the highest standard. They are broadly classified into three types.
Nitto Competition Tires. In racetracks the racing machines are the perfect fit for these kinds of tires. Nitto manufactures three models under this category. Nitto NT555R Drag Radial gives the advantage to compete with front wheel drive in drag racing. They can also be put in cars for driving in normal roads and freeways.
Nitto NT555R 11 Extreme has a special combination of extreme drag radial tread design and stiff side wall construction. The racing-inspired soft compound formulation in the tire helps to exhibit greater control during the lateral acceleration. Even though it is approved for normal road, it gives a rough ride for driving due to its construction design.
Nitto NT - 01 is considered to be the epitome of technical excellence in the tire industry. It has an asymmetrical, non-directional tread pattern perfect for the condition of dry racing. It is designed to deliver extreme cornering power for consistent and quicker track times. This happens due to its tread compound formulated for race performance.
Nitto Passenger Performance Tires. They have high performance for touring. They are also customized for travel during winter months. They provide quiet and comfortable ride in both dry and wet conditions. They have all-season tread features combined with high speed stability and durability to give service all the year round. They have different models in this category with further specifications.
Nitto Truck and SUV Tires. These tires are used for driving in all terrain. They have high performance and mud traction. They are used in both sport and traditional truck. High level of noise is reduced by advanced computer simulation technology. They have higher load ratings enabling them for use in heavyweight trucks like GM Heavy Duty or Ford Super Duty. It is available in different models.
Being the world leader in tire technology, Nitto Truck Tires are always innovating new products for its customer’s who want more. These Tires are the best Rims.
